FMCG
With Dsquares, you’re not just on shelves. You’re in shopping lists, routines, and memories through loyalty programs tailored to fast, frequent buying behaviors.
Main Objectives
Increase basket size per purchase
Drive repeat purchases and frequency
Capture purchase data
Influence consumer behavior at key decision points
Promote product trials and new launches
Low brand differentiation in saturated markets
Limited direct consumer interaction (esp. in retail chains)
Shifting consumer preferences and loyalty to price
Difficulty measuring ROI on trade promotions
Main Challenges
Value Propositions
Beyond Cards
Digitize your FMCG loyalty program even without direct stores: QR codes, receipt scans, mobile-first UX
Multi-touchpoint customer engagement: in-store, in-app, at-home
Flexible Rewards
Incentivize trial and upsell with personalized product-based rewards
Omnichannel data capture for actionable insights on shopping habits
Full-spectrum redemption options from digital wallets to exclusive brand experiences
Personalized Campaigns
Smart segmentation & AI-driven personalization to create 1:1 emotional experiences
Gamified reward journeys to keep customers engaged across the funnel
Powerhouse FMCG Loyalty with Dsquares
Points accumulation via product scans, app check-ins, receipts
Referral programs
Seasonal promotions and product-focused campaigns
Dynamic tiering for loyal customer recognition
Rich rewards catalog: daily essentials, digital goods, experiences
Gamification mechanics: spin-the-wheel, streak rewards, instant wins
Social sharing integrations to build brand advocacy
Emotional analytics and loyalty scoring
Full data dashboard for measuring campaign ROI and customer sentiment
The Power of Loyalty
-
Build brand preference in a hyper-competitive market -
Make your products habit-forming through micro-rewards -
Capture emotional loyalty through frequent, rewarding touchpoints -
Drive behavioral shifts—faster repeat, bigger baskets, stronger word-of-mouth -
Create a feedback loop between purchase and advocacy
